Your privacy is important to Cyberwalker Media and we are committed to
protecting and safeguarding your privacy and personal information.
Cyberwalker Media has implemented a Privacy Code and has updated its Reader/client
Electronic Documents Act that comes into effect on January 1, 2001.
We believe it is important for our reader/clients to know about our privacy
practices and policies and their rights regarding personal information
that we collect, use and disclose.
Media ensures that its employees who have access to your personal information
are educated and trained to handle and protect your personal information
and to abide by Cyberwalker's Privacy Code at all times.
In addition, third parties with whom Cyberwalker Media may share your
personal information are subject to the requirements of the Privacy Act
is Personal Information?
Personal Information is defined as "information about an identifiable
individual" and includes information concerning matters such as race,
ethnic origin, colour, age, marital status, religion, education, medical,
criminal, employment or financial history, address and telephone number,
numerical identifiers such as Social Insurance Number, fingerprints, blood
type, tissue or biological sample, and views or personal opinions. It
also includes information about your product and service subscriptions
and usage. Publicly available information, such as public directory listings
of your name, address, telephone number, is not considered personal information.
Information do we collect and what do we use the Information for?
We collect and use personal information about you and your use of our
products and services and our web sites (the "Information") to: (i) initiate
and maintain our relationship with you in connection with our products
and services; (ii) administer billing and accounting services and security
measures in relation to your business with us; (iii) provide you with
personalized features and services; (v) contact you to fulfill distribution
of prizes if you win a promotion or contest; and (vi) comply with any
legal and regulatory requirements, including requirements or requests
of government agencies or pursuant to a subpoena or other legal proceeding.
are Privacy Principles?
The Personal Information Protection and Electronic Documents Act incorporates
the ten principles of the Canadian Standards Association (CSA) Model Code
for the Protection of Personal Information. The Privacy Principles establish
the minimum standards required to be followed by organizations for the
protection of personal information.
has adopted and incorporated these Privacy Principles into its Privacy
Code. The 10 Privacy Principles are as follows:
Cyberwalker Media is responsible for information under its control
and shall designate an individual(s) who is(are) accountable for the organization's
compliance with the Privacy Principles.
2. Identifying Purposes The purpose for which personal information
is collected shall be identified by Cyberwalker at or before the time
the information is collected.
3. Consent The knowledge and consent of the individual are required
for the collection, use or disclosure of personal information, except
4. Limiting Collection The collection of personal information shall
be limited to that which is necessary for the purpose identified by the
5. Limiting Use, Disclosure and Retention Personal Information shall
not be used or disclosed for purposes other than those for which it was
collected, except with the consent of the individual or as required by
law, and shall be retained only as long as necessary for fulfillment of
6. Accuracy Personal information shall be accurate, complete and
as up-to-date as is necessary for the purpose for which it is to be used.
7. Safeguards Personal information shall be protected by security
safeguards appropriate to the sensitivity of the information.
8. Openness Cyberwalker shall make specific information about its
policies and practices relating to the management of personal information
readily available to individuals.
9. Individual Access Upon request, an individual shall be informed
of the existence, use and disclosure of his or her personal information
and shall be given access to that information. An individual shall be
able to challenge the accuracy and completeness of the information and
have it amended as appropriate.
10. Challenging Compliance An individual shall be able to address
a challenge concerning compliance with the principles to Cyberwalker's
You can request copies of the CSA Model Code for the Protection of Personal
Information from: Canadian Standards Association 178 Rexdale Boulevard
Toronto, Ontario M9W 1R3
To view the Personal Information Protection and Electronic Documents Act,